Athena PowerLink International

Founded and based in Chicago, Illinois, since 1999, the ATHENAPowerLink® Program has been helping women-owned businesses expand profitably through the use of professional advisory panels. It is a unique advisory program designed to increase the growth and profitability of women-owned businesses.

The proven mentoring process “links” a business with a volunteer panel of advisors recruited from the local community. The panel and business owner work together for one year to meet the specific objectives of the business owner. Business owners learn to network, access capital and implement best practices from these volunteer advisors.

The program began in 1992 in Pittsburgh, Pennsylvania when two businesswomen recognized that female entrepreneurs often lack access to valuable advisors and mentors. The premise was simple – panels of volunteers willing to advise women business owners on important issues could help them achieve greater success.

According to a recent ATHENA study of women business owners and advisory panelists who had participated in the APL program, the businesses showed an average increase of:

88% increase in Sales
37% increase in Business Net Income
56% increase in Personal Net Income
36% increase in the number of Fulltime Employees
75% increase in the number of Part-time Employees


“My advisory panel made me question everything I did and how I did it and why I did it… they gave me the language of business that I had been missing.”
-Anita Brattina, President, Direct Response Marketing, Inc.


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